One of the best ways to draw attention to a book is to host viral giveaways. In fact, viral giveaways can be one of the most effective tools to boost your book launch, build your email list, gain more followers on social media, and, most importantly, drive sales. The only problem is many fail to execute free giveaways properly and, therefore, only scratch the surface of what is possible. Here are Four Components of Powerful Sweepstakes Campaigns.
1.Launch a Giveaway Fast with a Program that Handles the Fine Print
Getting a giveaway launched can be fairly simple. You choose an item to give away with your book (product, gift card, or some cool swag) and let a program handle the rest! Pick a sweepstakes partner that not only hosts your giveaway, but handles logistics, legal fine print, and compliance terms of service. Setting up sweepstakes is now as simple as answering a few questions. If you’ve got a timely idea tied to a current event, you can make it happen quickly.
2. Design Giveaways that Drives Engagement and New Users
You may have seen sweepstakes online that are relatively simple, such as “join our email list for a chance to win a gift card.” However, what makes viral sweepstakes so powerful is driving social media engagement and new users with contestants’ bonus entries.
The most common additional actions are following the author on social media or referring friends and family to enter the giveaway sweep, but that only scratches the surface of what is possible. You can award bonus actions for sharing your blog posts on social media or watching a Youtube video. You are only limited by your imagination.
3. Leverage Sweepstakes Websites for Additional Results
The promotion isn’t limited to just contestant shares on social media. There are 200+ sweepstakes websites to list yours to drive awareness for your book. Don’t worry. Sweepstakes Mama handles all the coordination for you to raise awareness of your book across the country – and North America! Your book will be in front of 300,000+ people in no time.
4. Pick a Newsworthy Giveaway Prize for Editorial Coverage
If your giveaway prize is of sufficient value or ties into a trend or pop culture, it may be worthy of media coverage. If so, issue a press release, or pitch your media contacts directly to create even more awareness and backlinks for your business.
Does your book tie to a current show, or popular topic? For example, did you write a Ozark history book or a novel set in the Ozarks? With the popularity of this show, you could pair your book with a Hotels.com gift card giveaway. A family vacation giveaway where people can see the show’s filming locations is not just high value and compelling but newsworthy!